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There are many standards for design processes. In reality, everything is based on discovering the needs and habits of the target users. In the user-centered design approach, I mainly move in four key areas:
01. Ideation
Discovering needs and generating ideas are fundamental tasks that determine the further direction of work.
At this stage, I use various methods such as discovery workshops, brainstorming, mind maps, creating personas, benchmarking, customer journey mapping. It is worth adding that business assumptions are already taken into account at this stage.
Keywords: Workshops Benchmarking Personas Miro Google Trends
02. Prototyping
Rapid lo-fidelity prototypes are made for ideas validation and building proof of concept.
For more complex systems, this is a major time-saver, as more prototypes than high-quality screens can be delivered in the same amount of time. Prototyping can also be helpful in selecting technologies, which is particularly important nowadays.
Keywords: Card sorting Brainstorming Wireframing User Journey
03. Research
User testing provides reliable information about user behavior and allows you to model your sales funnel through an iterative approach to key interface changes.
I was involved in both qualitative and quantitative data-driven testing processes. I consider the best research methods to be scenario testing combined with the think-aloud protocol and eye-tracking.
Keywords: Heuristic evaluation Scenario tests Eye-tracking EEG Google Analytics
04. Design
The visual or voice layer is the direct point of contact between the user and the interface.
Experience in graphic design and knowledge of principles of visual communication are extremely important at this stage. Many years spent with best design tools, following trends and studying issues of cognitive psychology allow me to create the highest quality user interfaces.
Keywords: Figma Adobe Suite WCAG 2.0 HTML CSS Interaction Design
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