Services
Since 2004 I have worked on over a hundred large and small projects, discovering user needs, building information architecture, and implementing final products in collaboration with development teams. Here I present a selection of some services I've designed.
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Life Balanced
A platform based on an algorithm for personalizing mood and energy which based on a short daily check-in, recommends a tailored video session. Thanks to this, the user receives not only instruction, but real support in everyday well-being.
Key UX aspects
Easy start
Onboarding based on an interactive quiz instead of an account/login.
Offline mode
Ability to download sessions important for users exercising outdoors or on the go.
Feedback loop
After each session the user evaluates the mood → the app learns their preferences.
Business values
Scaling
Possibility of monetization in the freemium model based on usage limits.
Experience
High retention potential through a personal relationship with the app.
Data-based
User segmentation allows targeting specialized courses (prenatal, office, therapeutic).
